PRESS RELEASE – MARK YOUR CALENDARS FOR AMSTERDAM DENIM DAYS 2017

Mark your calendars for the 4th-Annual Amsterdam Denim Days.

For the fourth year in a row, Amsterdam will once again roll out the blue carpet and host its internationally-renowned denim festival: Amsterdam Denim Days from April 17-23 at the Westergasfabriekterrein.

Back with new additions to its event, exhibit and shopping roster – including a pavilion spotlighting the future of denim – Amsterdam Denim Days continues to build on its momentum.

Having established itself as the new hub for the global denim industry, Amsterdam’s love for all things indigo shows no signs of stopping. From the Jean School and Denim City to its world-class brands and retailers, Amsterdam continues to attract denim heads from around the globe.

Amsterdam Denim Days represents the pinnacle of all that denim fervor, bringing together the entire denim tribe – from enthusiasts and collectors worldwide, to indie and top designers and brands, to denim artisans of every like and even mills and makers – to celebrate indigo.

This year, participation in Blueprint Festival is growing. To name a few; Tommy Hilfiger Denim, Calvin Klein Jeans, Nudie Jeans Co., Lee, Kings of Indigo and Wrangler have all signed on – and many more companies continue to join.

Setting Amsterdam Denim Days apart from any other denim-related event is the full scale and scope of its reach. During its one-week run, denim industry insiders gather in Amsterdam to do business at the Kingpins Amsterdam sourcing show; denim lovers shop for vintage and cutting-edge styles at the Denim Market; retailers and brands interact with denim lovers on a completely novel and unique level as comrades and members of the same community at Blueprint Festival. Nowhere else does this mix of business, community and creativity exist in the denim industry.


Calling All Denim Nerds

17-23 April, City Center Program. A seven-day denim experience.
Open to the general public, the city of Amsterdam celebrates its world-class denim stores with tailored product launches, presentations, exhibitions and special offers, geared towards the denim obsessive. For the ultimate denim shopping experience you can stroll around the Nine Streets and Kalverstraat area and go for the big blue catch. Seven days may not be enough time, but it’s a start.

21-22 April, Blueprint Festival. A two-day denim spectacle at Westergasfabriek area.
Fast becoming one of the most notable global denim platforms, this two-day happening spotlights denim heroes from iconic mills and legendary denim personalities to cult-favourite designers alongside brand exhibits, workshops, live music, interactive displays and a bigger/better Denim Market.

 

Industry Insiders

21 April, Transformers Summit. A one-day denim discussion about sustainable denim.
The Transformers conference – The True Cost of Sustainability – will explore the possibilities, innovations and potential of sustainable denim. Targeting high-level executives and designers, the summit will review denim production through a sustainable lens from field to consumer.

19-20 April, Kingpins. A two-day invite-only denim trade show.
This renowned international textile trade show is a chance for industry insiders to view the best mills, wash houses, full package manufacturers and trim providers from around the globe. Get inspired by the AW18/19 fabrics and plan for the seasons ahead.