The final program is ready and once again Amsterdam turns blue.

Today, Monday April 11, the Amsterdam Denim Days officially
kicks off. The ultimate denim experience is the annual mecca for professionals and denim heads from all over the globe, all united by a love of indigo. Next to the industry only events Kingspins and the new born trade show WHY by Kingpins, the City of Amsterdam opens its Blue doors to the public with the City Center program filled with promotional offers and goodies.

On Friday 15 and Saturday 16 April, Main Event Blueprint – the ultimate denim festival at the popular Westergas area in Amsterdam – kicks off and serves all the indigo-minded with a rich and varied schedule.

Processed with VSCOcam with a6 preset

Here’s a new selection of exciting brands that are present at Main Event Blueprint:

Calvin Klein Jeans
Iconic denim reimagined. Calvin Klein Jeans will be presenting White Series Limited Edition capsule program. Infinite white denim on infinite white denim presents a new neutrality of distressed landscapes and achromatic color.

Cone Denim
Cone Denim, America’s oldest denim manufacturer, will be celebrating its 125 year anniversary by showcasing pieces of its storied history alongside offerings from the newly launched White Oak web shop.

Donmatías Blue Town
50 km from Medellin, Colombia lays Donmatías. This blue town is a denim manufacturing community that embodies the traditional connection between people, place, craftsmanship and technology. Read the story of Donmatías in CODE’s Book of Denim and join them for a conversation about denim or a Colombian coffee.

The Dyneema Project ultrastrong denim
The Dyneema Project has entered into important partnerships in order to promote and facilitate innovation in premium denim. The first result of the collaboration is a technology that leads to an almost indestructible denim fabric. Come feel and experience it.

Global Denim Awards
The Global Denim Awards is a first-of-its-kind runway show and competition, which pairs the world’s best denim mills with emerging designers. Check out the best looks of the Global Denim Awards 2015.

G-Star RAW
G-Star RAW will be presenting the RAW Tipi, created in collaboration with Pharrell Williams. Come and check out the classic Lakota Tipi, made entirely from raw denim and the first project created together since Pharrell’s announcement as co-owner of the brand.

Hilfiger Denim
Hilfiger Denim presents Dynamic Stretch denim for men and women. Move, run, jump, stretch with Hilfiger Denim in front of the kinetic claw machine to have a chance to win your own dynamic stretch jeans!

Lois Jeans – Real Time Fit Guide
Lois, the first European jeans brand since 1962 is about fit and comfort.
This will be the main focus during Amsterdam Denim Days.

Moroccan Denim Cluster
Indigo dying has been part of the Moroccan culture of craftsmanship since many centuries. Over the last decades a progressive and increasingly sustainable denim industry has evolved and the Moroccan Denim Cluster presents the best of Moroccan denim producers.
The complete Main Event Blueprint & City Center program is now available at, or pick up the hand out at one of the many participating locations!

The Amsterdam Denim Days 2016 also includes invitation only elements for professionals working in the international denim industry, like the Kingpins and WHY by Kingpins Show in the Gashouder and Transformatorhuis on 13 & 14 April. The Kingpins Transformers Summit, a one-day denim discussion on industrial waste takes place on Tuesday April 12 at the Westergastheater.