PRESS RELEASE – Amsterdam Denim Days finds new home

Amsterdam Denim Days is getting new digs.

There’s much to rejoice about for this year’s denim festival. Not only is it picking up sticks and relocating to De Hallen in Amersterdam-West, but admission will also be free(!) for the very first time.

The two-day show, held Oct. 25-26 and now in its sixth year, brings denimheads from around the world to browse the Denim Market, partake in workshops, listen to talks and dance to music. Kings of Indigo, Tenue de Nimes, Nudie Jeans, Diesel, Bossa and Soorty are confirmed to be in attendance, while the Denim Market will include Facon Denim, Amsterdenim, 877Workshop, Indigo People, Benzak Denim Developers and DenimLab.

Why the move? Well, De Hallen also just happens to be home to Denim City, the House of Denim-founded innovation campus focused on advancing sustainability through collaboration and education.

TENCELTM Denim is teaming with Amsterdam Denim Days to sponsor the Denim Talks program, bringing to light new, creative and inspiring denim practices and legends.

Here’s the schedule:


2:00 p.m.
The Modern Definition of Denim, Part 1
Cotton & Beyond
Adriano Goldschmied – Godfather of Denim and founder, House of Gold
Alberto Candiani – owner, Candiani Denim
Tony Tonnaer – founder, Kings of Indigo

3:00 p.m.
The Modern Definition of Denim, Part 2
Closing the Loop
Uwe Kippschnieder – denim developer, Closed
Besim Ozek – director, Bossa
James Veenhoff – co-founder, House of Denim

4:00 p.m.
The Modern Definition of Denim, Part 3
Future Thinking
Andrew Olah – founder, Kingpins Show
Roian Atwood – director of sustainability, Wrangler
Alice Tonello – marketing and research & development director, Tonello

5:00 p.m.
Screening Swiss Jeans Freak X Candiani 60th Birthday Collaboration


2:00  p.m.
The Climate Jean
Ebru Debbag – executive director sales & marketing, Soorty

3:00 p.m.
The true price of a pair of jeans
Henk Hofstede – ABN AMRO & Luuc Overvoorde, True Price

4:00 p.m.
One man’s trash is another man’s treasure
Linda Valkeman – research-based designer & Sanne de Lorme, Sympany

5:00 p.m.
Screening ‘Common Thread’
A movie by Scott Morrison – founder, 3 x 1

Attendees and FOMO denimheads are invited take their picture in the TENCEL™ Denim chair and to share their stories on Instagram and Facebook with #shareyourdenimstory.

Read the article HERE