One last note – Amsterdam Denim Days 2015

“Denim. Timeless aesthetic. Essential in everyday style.” _ These Cavemen.
In the run-up to the second edition of Amsterdam Denim Days, 13-18 April in the capital city, we will be launching a short film. Starring our own contemporary denim-based style heroes: style blogger Lizzy van der Ligt, guitarist Jiri Taihuttu, jeans-maker Mick Keus, and the men from These Cavemen.

Programme highlights
Amsterdam Denim Days is not only the annual mecca for professionals from all corners of the globe; the indigo-minded audience is also well-served with a rich and varied City Center programme filled with promotional offers and goodies, and with the Blueprint denim festival at the Westergasterrein site.

A random selection of the exciting events on the programme:

13 – 18 April City Center programme
This is the perfect time for a denim safari through the city, on foot or on a ‘steel steed’ (aka bicycle). Visitors to the Amsterdam Denim Days also get a 25% discount when they rent a bicycle from MacBike. No reason to miss out on even one of the participating companies along the route! Addresses include:

Good Genes in Amsterdam South, where a Blueprint access bracelet gives you a 10% discount on the entire collection – so check those tickets on time via amsterdamdenimdays.com/ams!. What’s more, the first Numbnut Motorcycles Ride-Out on 18 April will end at 15:00 at Good Genes, where the occasion will be celebrated with burgers from The Butcher and a requisite amount of booze.
The Hilfiger Denim Stores in P.C. Hooftstraat and Kalverstraat have a small gift for all Amsterdam Denim Days visitors and Lee® in the Negen Straatjes shopping district has a denim expert in the shop who can tell you all about the brand while making your favourite denim even more personal. Close to CHASIN’, the new ‘#STRETCHYOUREGO’ campaign will be celebrated with a special Photo Box.
The Amsterdams Blauw SS15 collection will be presented at Scotch & Soda in Berenstraat and on Heiligeweg, where customers will receive a special treat with their purchases.
If you take a power break along your way at one of the Coffee Company branches in town, you’ll get your cup of joe in a snazzy denim sleeve.

Lots more details on the City Center programme are available here: https://www.amsterdamdenimdays.com/ams/city-center/

17 & 18 April: Blueprint denim festival
True denim fans come to Blueprint on the Westergasterrein site: Friday from 12:00 to 20:00 (with a line-up of live music until 21:00) and Saturday from 10:00 to 18:00. Please note: Tickets are €17.50 at the door, but pre-sale tickets are only €15.

There’s lots to see, do and experience there, including:

‘ALCHEMY BLUES’, a series of unique customised Japanese selvedge jackets of Scotch&Soda; you can win the last item in the series!
The Italian denim producer Candiani allows you to examine the entire manufacturing process involved in making a pair of jeans, from spinning and weaving to stitching the cut pieces together, demonstrated by students from the AMFI Jean School. 100% made in Amsterdam!

Special requests? Take your own jeans along for a laser print at the Denim Playground, a tanned coating of Amsterdenim, or an expert fix by the Denham Repair Service.

Get hands-on experience and sign up for a workshop in Indigo Dyeing or the ancient Japanese techniques of Sahiko Boro & Repair.
Amy Leverton from the WGSN professional fashion platform will give a lecture about trend forecasting in denim, and will also be available to sign her book entitled Denim Dudes.
Lots of exclusive shopping opportunities are also available outdoors on the site, including vintage treasures and the latest styles. In addition to an extensive selection of soul food, there will be a music stage with cool live bands and jams, with DJ Bella Hay facilitating the transitions between live sets.

Embrace inspiration from G-star, Kings of Indigo, Nudie Jeans, denim expo private archive Jason Denham, Butcher of Blue, gsus, international upcoming designers, ISKO, denim market and the HTNK curated denim store with up-and-coming denim talents!

The complete Blueprint programme is available at www.amsterdamdenimdays.com/ams/blueprint, or pick up a fold-out map with the complete Blueprint programme + the folder for the City Center programme from one of the many participating locations!

 The Amsterdam Denim Days 2015 programme also includes ‘invitation only’ elements for professionals working in the international denim industry, like the Kingpins Show in the Gashouder on 15 & 16 April, the Kingpins 2029 seminar, The Transformers on 17 April in the Machinegebouw and the festive opening of Denim City on 16 April in De Hallen.

Amsterdam Denim Days is an initiative of House of Denim created in collaboration with the American Kingpins Show, Modefabriek, HTNK Fashion recruitment & consultancy and the city of Amsterdam.

For more information, please contact:

Amsterdam Denim Days / Blueprint Communication & PR
Nieke Mulder (nieke@amsterdamdenimdays.com/ams)
Amsterdam Denim Days / Seminar programme
Mariette Hoitink (mariette@amsterdamdenimdays.com/ams)

For HR images: leroy@ivylee.nl

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